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Contents - Lessons & Practice

Business

Introduction to Business 2e

OpenStax book

OpenStax

Introduction to Business 2e

17 lessons

One lesson for each chapter of Introduction to Business 2e, in the book’s order. The lesson teaches what that chapter says you need to know, then checks it.

  1. 1Understanding Economic Systems and BusinessA business is an organization that strives for a profit by providing goods and services desired by its customers.
  2. 2Making Ethical Decisions and Managing a Socially Responsible BusinessThe first step in understanding business ethics is learning to recognize an ethical issue .
  3. 3Competing in the Global MarketplaceManagers must develop a global vision if they are to recognize and react to international business opportunities, as well as remain competitive at home.
  4. 4Forms of Business OwnershipShepherd chose the sole proprietorship form of business organization—a business that is established, owned, operated, and often financed by one person—because it was the easiest to set up.
  5. 5Entrepreneurship: Starting and Managing Your Own BusinessThere are over 36 million small businesses in the United States
  6. 6Management and Leadership in Today's OrganizationsThis process is based in four key functional areas of the organization: planning, organizing, leading, and controlling.
  7. 7Designing Organizational StructuresDetermining work activities and dividing up tasks (division of labor)
  8. 8Managing Human Resources and Labor RelationsThe process is sequential because employees can’t be trained and paid until selected and placed in jobs, which follows recruitment, which is preceded by human resource planning and job analysis and design.
  9. 9Motivating EmployeesAs such, motivation is essentially a need- and want-satisfying process.
  10. 10Achieving World-Class Operations ManagementThe goal of customer satisfaction is an important part of effective production and operations.
  11. 11Creating Products and Pricing Strategies to Meet Customers' NeedsMarketing is the process of getting the right goods or services or ideas to the right people at the right place, time, and price, using the right promotion techniques and utilizing the appropriate people to provide the…
  12. 12Distributing and Promoting Products and ServicesDistribution is efficiently managing the acquisition of raw materials by the factory and the movement of products from the producer or manufacturer to business-to-business (B2B) users and consumers.
  13. 13Using Technology to Manage InformationInformation technology (IT) includes the equipment and techniques used to manage and process information.
  14. 14Using Financial Information and AccountingPrior to 2001, accounting topics rarely made the news.
  15. 15Understanding Money and Financial InstitutionsWhat is money, what are its characteristics and functions, and what are the three parts of the U.S.
  16. 16Understanding Financial Management and Securities MarketsIt may not be as visible as marketing or production, but management of a firm’s finances is just as much a key to the firm’s success
  17. 17Your Career in BusinessChoosing a career path is an important decision.