The first steps are to ask ourselves how we define success and to understand that integrity calls on us to act in a way that is consistent with our words. The three normative theories of ethical behavior allow us to apply reason to business decisions as we examine the result (utilitarianism), the means of achieving it (deontology), and whether our choice will help us…

All the company’s stakeholders benefit from managers’ ethical conduct, which also increases a business’s goodwill and, in turn, supports profitability. Ethics sets the standards that govern our personal and professional behavior.

ethics — the standards of behavior to which we hold ourselves in our personal and professional lives. deontology — a normative ethical theory suggesting that an ethical decision requires us to observe only the rights and duties we owe to others, and, in the context of business, act on the…. integrity — the adherence to a code of moral values implying trustworthiness and incorruptibility because there is unity between what we say and what we do. utilitarianism — a normative theory of ethics suggesting that an ethical act is the one whose consequences create the greatest good for the greatest number of people.