Sustainable marketing is an effort by companies to run their business to serve the customers of today while preserving the world for the customers of tomorrow. Sustainable marketing uses the main drivers of traditional marketing such as customer satisfaction, but it considers a broader set of impacted groups.

There are myriad benefits to sustainable marketing as it relates to brand equity, financial measures, and government compliance. Companies are increasingly following an ESG, or environmental, social, governance, structure to bring transparency to their sustainability efforts.

sustainable marketing — a marketing strategy that infuses purpose into socially conscious products and services. corporate social responsibility (CSR) — sustainable business strategy where companies use their platform to do good, improve the world, and be socially accountable to their customers and other interested parties. purpose-driven strategy — strategy in which companies work to make a difference in their communities through their decisions and support of environmental programs. innovative marketing — marketing strategies that use media as the method for capturing prospects’ attention and converting them into customers.