Internal marketing is one process by which a company instills employee commitment to the brand and builds loyalty in its workforce. Employees have a duty to be loyal to the brand and treat customers well.

Ethical employees accept their role in creating a workplace that is respectful, safe, and welcoming by getting along with coworkers and doing what is best for the company. They also comply with corporate codes of conduct, which cover a wide range of behaviors, from financial dealings and bribery to sexual harassment.

bribe — a payment in some form (cash or noncash) for an act that runs counter to the legal and ethical culture of the work environment. internal marketing — the process of getting employees to believe in the company’s product and even to buy it. brand — a type of product or service marketed by a particular company under a particular name. Foreign Corrupt Practices Act — an amendment to the Securities and Exchange Act of 1934; its main purpose is to make it illegal for companies and their managers to influence or bribe foreign officials with….